Echo Boomer Urban Style 8-Level

Echo Boomer Urban Style 8-Level

Urban Style
Echo Boomers, “the generic offspring and demographic echo of their Baby Boomer parents,” are the only population segment in this economy providing growth in the apartment market. This webpage summarizes an eight level, patent pending, multifamily urban product, which meets the social and economic needs of this group, and clearly pencils using current underwriting criteria.

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Club Manor Entry Elevation



Echo Boomer Market • 72 million Echo Boomers ages 18 – 29 • Currently 24% of U.S. population • In five years will be 33% with ages over 18 • 94% are single • Currently $27,700 national median income (plus help from parents) Echo Boomer DNA • Children of the wealthiest generation • Protected, polished and programmed • Educated and confident with high expectations • Law abiding team players • Highly collaborative but need structure to achieve social needs • Image conscious traditionalists • Health conscious and green aware • Desire to live in urban communities The Club Manor Concept • Very high density urban infill product • High end traditional image • Highly amenitized Club with structured social programs • Small studios with high end finishes that pencils for this mostly single group • Stylish mezzanine lofts which enhance project image • Enclosed, covered, secure parking • Green building with visible green elements Project Strategy • Provide attractive, desirable basic units, affordable to this population • In high priced locations like downtown LA, rents affordable to upper-income level Echo Boomers • In locations with lower land prices, rents affordable to median- to upper-income level Echo Boomers • Rent à la carte amenities separately: • Parking (not all have cars) • Rental storage for toys (this population has an abundance) • Party rooms • Coin-operated laundries
	Club Manor Garage Elevation

	Club Manor Side Elevation


The Development Opportunity: Downtown L.A. Example • Land at $8,000,000 per acre • Studio rents at $1100 • Loft rents at $1350 • Parking rental at $200 ($200 per stall - 75% rented) • Storage rental average $25 per unit • Assume: • Operating costs at $1700 per unit per year • City and permit fees at $10,000 per unit (singles project with average 423 sf units) • Lease up in 12 months (competition starts at $1500 for studios) • Returns: • 10% return on cost • 14.42% internal rate of return • 7% backend cap rate with a 10 year sell Alternatively, with Same Assumptions, Returns, Parking & Storage Rental Rates: • Land at $4,000,000 per acre • Studio rents at $950 • Loft rents at $1200 Comps • Click here for a recent LA Times article on a Santa Monica all loft/studio project with 100 units • Click here for a listing of recently completed downtown LA projects	Club Manor Front Door
	Elevation Options • Alternate elevations change exterior appearance only • “Downtown” elevation is for older downtown areas as an alternate to the Club Manor look • “Urban Edge” elevation is to fit in newer communities with more modern architecture • Custom elevations and designs are also available



Alternate Downtown Elevation


Alternate Urban Edge Elevation


Downtown Front Door	Urban Edge Front Door


Building Section

Project Details • 1.35 acres, 213 units/acre • 288 units • 96 mezzanine lofts on two top floors • 182 studios on two floors and in basement • Six 1-bedroom and four live/work units • 1 to 1 enclosed parking at floor level • 27,145 sq. ft. club and roof terrace • 2 - 976 sq. ft. mezzanine loft party rooms • Optional solar to provide 18% of demand • 5,000 sf storage	Ground Floor
Pre-Value Engineered_SM • Patent pending, highly efficient Stretched Wrap Structure_SM with eight levels of Type III wood pushed to code limits • Highly efficient parking layout at 327 s.f./stall (without tandem) • 288 units with one bath and one kitchen design • All loft and studios stack • Highly efficient MEP design • Thin slab terrace podium with precast concrete pipe planters and spas over columns



"Downtown" Live/Work	Entry Lobby "Urban Edge" Live/Work

Leasing/Management • Leasing office at street level entry • Club “wow” view at lounge entry doors • Parking at most levels with four entries per floor • Two laundries each floor (less cost than in units, additional revenue, social interaction opportunity) • Two trash rooms each floor (with trash bin pick-up at street level) • Four stairs each floor • Hidden roof well with easy access to maintain A/C condensers • Interior horizontal head height passage for utility distribution
The Club • A place to conduct structured social programs and to hang out • 3,145 s.f. sky lit lounge with bar/serving area, fireplace, and fold open doors to roof terrace • 3,145 s.f. sky terrace with fireplace on roof of lounge • 17,600 s.f. roof terrace with event stage, 2 spas with raised decks, BBQ area, and 3 fire pits • 1,550 s.f. fitness center with workout patio • 1,365 s.f. game room with restrooms • 2 - 976 sq. ft. mezzanine loft party rooms Why Basement Units? • Adds an additional floor within the code defined envelope • Not new concept - Chicago Brownstones • Ground floor retail and live/works are difficult to rent • Urban (downtown) ground floor units have no privacy or security • Our glass, spiked, railed, basement areaways provide privacy, light, and security
	Second Floor Plan

Fourth Floor Plan


Partial Section

Green Building • Optional rooftop solar with capacity of 18% of demand • LEED Certification • If previously developed site with close public transportation and with solar option would be eligible for LEED Silver • Visual green components • Priority parking for fuel efficient cars • Ceiling fans • Bike racks • Dual glass windows • Carpool priority parking • Recyclable trash chutes
Studio Units • Sliding opaque French door style glass partitions • 9 foot ceilings • Ceiling fans • Granite countertops • Optional wood flooring shown would increase rent $45 per unit Live/Work Units • Work: Street level corner with two exposures • Work: 14 foot ceilings • Live: Mezzanine loft unit (see above) • Live: Entries from work side and through apartment basement level • Adjacent storage area that can be rented separately Mezzanine Loft Units • 16 foot ceilings • Mezzanine sleeping area • Ceiling fans • Granite countertops • Optional wood flooring shown would increase rent $45 per unit
	Roof Plan with Solar Panels

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	Studio - 374 sq.ft.

	Click on image below to view virtual video tour
American Architecture This Echo Boomer Urban Style product has been designed in-house by award-winning architects to comply with L.A. building and zoning codes, and is one of several patent pending American designs which use American’s Stretched Wrap Structure_SM. American designs and builds a full range of multifamily projects including: mixed use, live/work, luxury/market rate/affordable apartments, luxury/market rate/affordable condominiums, affordable family/senior housing, single room occupancy, assisted living and student housing. Coming Next! • New image for 1962 vintage Marina Del Rey project
	Mezzanine Loft - 482 sq.ft.
Complimentary Design & Guaranteed Pricing American will provide a complimentary preliminary design scheme at the feasibility stage with guaranteed construction pricing.	Contact Us! Greg Parker greg@americanmultifamily.com 714-377-1414



For two decades American has been passionate about delivering the highest quality multifamily neighborhoods for the lowest cost. We provide turn-key design/build services, creating multifamily neighborhoods, ranging from 1 million to 100 million dollars


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