Echo Boomer Garden Style Market Rate

Echo Boomers (the children of Baby Boomers) are the only population segment in this economy that is providing a growth opportunity in the apartment market.
This webpage summarizes this opportunity, provides an example of the market, and describes a Garden Style walk up solution that pencils.

                                              At home in any residential neighborhood                                      


The Opportunity

    •  72 million Echo Boomers ages 18 – 29
    •  24% of U.S. population
    •  94% are single
    •  With median incomes of $27,700
    Who do not have:
Affordable housing in most communities

                                               At home in any mixed use suburban neighborhood   

The Market, Orange County Example

    • 57,500 Orange County Echo Boomers can afford(1)
       $1,150 rent.
    • Although 35,861 Orange County units have a rent of
      $1,150 or less.
           • Half of these units were built more than
              32 years ago.
           • Less than 3,500 of these units were built
              in the last 10 years

           At home in any urban edge neighborhood     

Why Studios?

    •  94% of Echo Boomers are single
    •  Fewer square feet to reduce cost needed to pencil
    •  Our survey shows these units rent 62% more quickly with
        a turnover 77% less often or equal to other units

Garden Style 3-Story Building Plan                           

The American Solution

    • With $1,150 rent, land of $2,000,000/acre and optimal site
       (see below) this product can achieve:
           • Using HUD 221(d)(4) program with 90% loan to value
                 • 9.72% return on cost
                 • 28.87% internal rate of return
           • Using conventional loan with 65% loan to value
                 • 10.9% return on cost
                 • 19.67% internal rate of return

The American Advantage

     • Pre-Value EngineeredSM architecture that pencils
     • One stop Design/Build/Green building design
     • Guaranteed pricing at feasibility
     • Unparalleled quality
     • Pricing reflective of our efficiences

Garden Style Building Plan

The building plan is one of many configurations and sizes American will use to maximize your site’s density from 20 to several hundred units.

We can achieve:   

    •  Two Story Garden Style Studios, surfaced parked – densities of 50+ units/acre
    •  Three Story Garden Style Studios, surfaced parked – densities of 65 units/acre
    •  Four and Five Story Urban Studios and Lofts – densities approaching 230 units/acre

With the design flexibility of our Garden Style Studio Plan, we can create similar cost
efficiencies on multiple small sites to those we can create on a single large site.

Studio Unit Plan - 364 Sq. Ft.

American’s Pre-Value EngineeredSM stacked studio plan meets building code and accessibility requirements for studio efficiencies, while creating separate living and sleeping areas with cross ventilation around and through the units significantly reducing energy costs.

Base Design Includes:

2nd and 3rd Floor Studio Plan                                 

    •  Granite countertops
    •  9 foot ceilings

     •  Ceiling fans

     •  Clay tile/brick/steel framing

     •  LEED Certification(4)


Alternate 3rd Floor Loft Units - 610 Sq. Ft.

    • Maintains above returns with $1345 rent for these units
    • Stacks on studio units below

3rd Floor Alternate Loft Living Plan                               

Optimal Site Plan Example (click here)

    •  3-Story walk-ups

    •  220 Garden Style units

    •  Surface parked at 1.25/unit

    •  Designs achieves 65 units/acre

    •  Amenities tailored to Echo Boomers


4th Floor Alternate Loft Sleeping Plan                               


At home in any urban edge neighborhood                                  


 Complimentary Design & Guaranteed Pricing

American will provide two complimentary preliminary

design schemes at the feasibility stage with guaranteed

construction pricing.

See For Yourself!

Come tour our fully furnished product prototype. We can

discuss the cost of alternatives before the first line is

drawn, significantly reducing your risk.

  At home in any mixed use suburban neighborhood    


Contact Us!

Greg Parker



At home in any residential neighborhood     

For two decades American has been passionate about delivering the highest quality multifamily neighborhoods for the lowest cost.
We provide turn-key design/build services, creating multifamily neighborhoods, ranging from 1 million to 100 million dollars


General Construction   -   Architecture   -   Site Planning   -   Construction Management   -   Green Building Consultants

The drawings, designs and concepts depicted in this webpage are the intellectual property of American Multifamily, Inc.  This webpage is not to be disclosed, disseminated, distributed or copied and the contents, designs, and ideas represented in this webpage are not to be used for any purpose without the written consent of American Multifamily, Inc.

(1)  The number of Echo Boomers in this category was determined by adding the Echo Boomers who have monthly incomes where the rent of $1100 is not more than 35%

(2)  Our analysis includes prevailing wage which is required for the HUD 221(d)(4) program

(3)  Our costs are significantly below the HUD 221(d)(4) maximum for studios

(4)  The LEED level of certification is included in the base design. The designs are upgradeable to LEED Silver, Gold, and Platinum. American can also provide solar cost/benefit analysis and design

Echo Boomer Garden Style Site Plan Examples


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