Broadway Lofts & Entertainment


Glendale, CA
208 units
Additional Pictures


This .83 acre urban infill Project will occupy a prominent corner one block ftom the center of Downtown Glendale, which sits 6 miles due north of Downtown L.A. The Project Site is also at the geographical center of the City's planned Arts and Entertainment District. In keeping with this theme, the groundfloor will be targeted for art, entertainment and restaurant venues.

Above the ground floor, the Project includes 208 apartments in a five-story six level structure above the podium, targeting Glendale's Young Urban Professionals who are primarily single (80%). Notwithstanding the Project's attention to design with 50% of the units two story a Mezzanine and urban lofts with 1.5 baths, and such condominium level quality finishes as granite countertops, bamboo cabinets, and in-unit laundries, 10,000 of young adults living and working in Glendale will be able to afford the Project's average rents. Most in this group are young urban professionals who prefer to live downtown where many work and they all play. None in this group can afford the average rents of the three Downtown apartment projects built in the last 10 years. (Average occupancy for these three projects and the Five large Glendale apartment projects is 98%).

This site has more urban amenities within a quarter of a mile than any known, comparable project outside of NYC. With the recently completed Americana at Brand and its apartments and condominium over upscale retail including Guess, Tiffany and J. Crew, and the Galleria with Macy's, Nordstrom, Target and Penney's as its anchors. The Project is 1/4 of a mile from 161 clothing and accessory stores. In a quarter mile radius there is also one hundred and eight restaurants and numerous other shops, both local and national chains, the main public library, twelve churches, and two weekly farmers' market. This urban amenity-rich environment is capped with the Project's 72 foot high, indirectly lit, 26,000 sq ft sky terrace with hot tubs, BBQs, fire pit, private and open conversation areas, and enticing views of Downtown Los Angeles in the distance and Glendale's City lights up close.

The Project, which will be certified as LEED Silver, is served by public transit. Within 2.25 miles by bus there are employment opportunities in the Glendale Gateway Corporate Center, three major hospitals, and entertainment industry studios including Dream Works Animation and Disney and Disney Grand Central Creative Campus (in total about 4,500 current young urban professional jobs). The Metrolink Station providing direct transit to Downtown L.A. is an eight minute ride by bus from our Site.


Back to Architecture Main        Top of Page

Copyright 2010 American Multifamily, Inc.